Perfromance Marketer

One T Digitals is looking for a Performance Marketer to plan, launch and scale paid campaigns for our Shopify and e-commerce clients. You will run ads on Meta (Facebook & Instagram), Google and TikTok , focused on sales, ROAS and lead generation. This is a full-time, on-site role in Karachi (1:00 PM – 10:00 PM). You will report to the agency founders and work closely with the creative and store management team.

Plan, launch and manage paid campaigns on Meta Ads, Google Ads (Search, Shopping, PMax) and TikTok Ads Build audiences, retargeting funnels and lookalikes for e-commerce brands Monitor daily performance and optimize budgets, bids and creatives to improve ROAS and CPA Run A/B tests on ad creatives, copy, audiences and landing pages Set up and verify tracking: Meta Pixel & Conversions API, Google Tag Manager, GA4 and TikTok Pixel Prepare weekly and monthly performance reports for clients Share creative briefs and ad ideas with the design team Keep up with platform updates, trends and new ad formats

1–2 years of hands-on experience running paid ads for e-commerce or D2C brands Strong working knowledge of Meta Ads Manager, Google Ads and TikTok Ads Manager Understanding of ROAS, CPA, CTR, CPM and conversion funnels Experience with pixel setup, GTM and GA4 Comfortable with Excel/Google Sheets for reporting Shopify experience is a big plus Good written communication in English and Urdu

Work on multiple brands and real ad budgets Fast growth in a young agency team Learning across Meta, Google, TikTok and Shopify Market-competitive salary based on experience